I challenge you readers to tell me how can I help you succeed more in your business and what kind of connections would help your business?
Opening my own financial planning business was only 50% of what needed to be done since the other 50% were "simpler" and required "only" to start bringing clients.
As I started reading a lot and studying what are the most effective way to bring clientele, I understood that strong distribution channels are it. So I met with tens of CPA's lawyers and individuals in the financial business.
In all of those meetings something very strong surfaced and it was that I was made to understand that the other side will always expect to receive first, meaning, I was expected to refer a potential client first to the other side in order for the other side to refer to me. To this I call the "I will never be a sucker" culture.
Knowing this and being active in a business networking group have made me understand few major things that helped me greatly with increasing my business with new clients:
- "He who gives will surely receive" – Always try to create benefit to potential distribution channels without asking for something back. Most of them will feel the need afterwards to help you back sometime along the way.
- Make it a habit to listen as much as you can to every one you meet. Listening will make you understand one's needs (people do like to talk and less listen).
- Connect as much people as you can who can have any kind of benefit from each other even if you will not benefit from that connection at all.
- The Cliché "It's not about what you know but who you know" really works, so make it a habit to know as much people as you can.
